Sunday, April 7, 2013
During class we pored over our various interviews looking for similarities and patterns that might illustrate what future users of TimeTraxx may want. We came up with a few very common themes, which propelled us into thinking about possible solutions.
These themes were:
· Ability to easily quickly access/add/manage tasks no matter
location/device
· Synchronization with Google Calendar/Tasks
· Relevant reminders/alerts
· Deal with a long list using priority
The first one is the problem that I personally have had the most issues with throughout my attempts at managing my time more efficiently. From notebooks to excel sheets and calendars, I always find that the tools take more time to use than they save, and when you cannot access the tool that you rely on, it can be stressful and destructive. This is the issue that I personally think the most time should be spent on, as users will not find the tool useful if they cannot save time using it.
Many users specifically mention Google Calendars. This points out a few things about the future of TimeTraxx. First, much of what Google Calendars does seems to work quite successfully and we may benefit from adapting some of their ideas. Secondly, they may be a stark competitor to such a start-up.
While less common that the first two, reminders and issues with priorities in long lists came up a few times each. To combat the issue of long lists, it seems quite natural to simply include a priority system and allow users to sort their tasks in to customizable categories. However, the tasks of non-intrusive and relevant reminders may prove more of an issue. How might we create a reminder system that does not interrupt a meeting, but still gets its message across?
Overall this weeks class was quite productive, although I believe that some of the members could participate a great deal more than they did. It might not be necessary, as we were able to find a good deal of themes without the full attention of everyone, but for their learning as well as the health of the group, it may be an issue in future.
Looking at themes in our interviews provided great insight into what users THINK they need, but we were unable to come up with any 'unmet needs' that lay buried beneath the literal surface of their words. Hopefully with more time and a better understanding of our users, we will find our 'secret sauce' that will jettison the project into a place as solid as Google Calendars.
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Good analysis Zach! It is difficult to compete with a company like Google, but a startup can be much more focused.
ReplyDeleteTo find "unmet needs" you must listen very closely, and imagine yourself in someone else's shoes. Play out scenarios, and see where they lead.