Stress Avoidance Man
Bob was always stressed. No matter how much he worked or planned ahead, stress would always be there to make his day worse. One day, Bob went to the movies to relax; he watched the newest superhero blockbuster, but he couldn't seem to watch the movie. As he sat their, he realized that he could somehow know what was going to cause him stress for the rest of the week (call to action/threshold). He left from his chair and ran from the superhero movie, and began working on avoiding these destined events. As they neared he dodged them by being prepared for his mother getting sick, his client changing requirements or his car engine failing (challenges). This power came at a price, though. He felt the stress of the next week at all times (abyss/revelation), but Bob learned to control it and ignore the problems when he did not need to focus on them(transformation/atonement). Bob became a superhero of his own, Stress Avoidance Man, and only used his power for good. The end.
Our original story missed the point somewhat, as we were very explicit in mentioning the product itself and how it could be used, but I made up a personal story that fits with the feelings that a possible user might have (being unorganized, unable to remember dates and complete assignments at work) and how one might feel after having a tool that could solve this for them. We ended up using a storyboard that was closer to the original one for the presentation, however. We did this so that it was quickly obvious what we were focusing on.
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